Comments on: Innovation Matters!

By: Mr. Consultant

Mr. Consultant — Mon, 03 Aug 2009 08:26:58 +0000

The term ‘innovation’ when used by the top honchos in the industry garners a lot of attention. But the application of innovation is strangely quite limited.
We have just written down down our thoughts on the term ‘innovation’ and left a question behind for the readers to ponder on – Are YOU using Innovation to get ahead of competition?

Source: – http://consultgenie.wordpress.com/2009/07/31/are-you-using-innovation-to-get-ahead-of-your-competition/

By: Abhishek

Abhishek — Tue, 09 Jun 2009 10:19:02 +0000

Yeah Gurprriet.
Infact, Vishal has an interesting blog at http://vishalnicholas.wordpress.com/

And, here are his chain of thoughts on my blog post http://vishalnicholas.wordpress.com/2009/06/02/is-advertising-an-expensive-substitute-for-true-innovation/

By: gurprrietsiingh

gurprrietsiingh — Tue, 09 Jun 2009 09:59:08 +0000

Amazing! Glad I spotted this one. And I like Vnicholas’s thought about comparing marketing spends!

By: Abhishek

Abhishek — Wed, 03 Jun 2009 01:58:28 +0000

I agree, Vishal.
Nokia certainly hasn’t been able to come up with an innovative product for quite some time now. All they are doing is packaging the same functionality in different shapes of boxes! They are enjoying the brand dividend (which they managed to create over the years, but which is dwindling anyway), whereas companies like Apple are enjoying the design and buzz dividend (which by nature are disproportionate).

By: Is advertising an expensive substitute for true innovation? « Ontdekking

Is advertising an expensive substitute for true innovation? « Ontdekking — Tue, 02 Jun 2009 13:25:53 +0000

[...] 2, 2009 · No Comments The above question was instigated by my friend Abhishek’s observation on an interesting blog post at Techcrunch on how Apple & RIM have garnered a disproportionate [...]

By: vnicholas81

vnicholas81 — Tue, 02 Jun 2009 10:10:41 +0000

super…as a corollary it could be worth comparing the advertising & marketing costs of the companies…going by your observation that innovation is what has got Apple n RIM a disproportionate share of profits,am willing to bet my money on the Nokia’s of the world having a proportionate share of their A& M costs to their handset unit share.
If true,are they using advertising as an expensive substitute for innovation?