Comments on: Building Accountability for Employee Engagement

By: List of the Top Blog Posts of 2009 « Mumblr

List of the Top Blog Posts of 2009 « Mumblr — Tue, 22 Dec 2009 06:23:57 +0000

[...] One of the toughest bits about employee engagement initiatives is “accountability”. Here is an example of how a company did it very well. [...]

By: Abhishek

Abhishek — Wed, 04 Nov 2009 01:27:42 +0000

Great comment! Communication campaigns are important in creating buzz about the engagement initiative and driving its importance. And if you can involve people in doing so, all the more better.
But, still there can be poor follow-through on engagement surveys, which needs to be watched out for.

By: Derek Irvine, Globoforce

Derek Irvine, Globoforce — Tue, 03 Nov 2009 21:38:58 +0000

I like the approach at Mars. They have a communications campaign called Engagement Is: “This is an invitation for our associates to complete the statement with what engagement means to them, instead of pre-describing a definition for them. Of course it’s about commitment, connection, line of sight, passion, emotional & rational connectivity. For us it’s all about “how” we deliver results.

“The Engagement Is campaign has produced really interesting responses from around the world. Some of the best statements include:
• “when associates try to make a change every day” (Germany)
• “having the opportunity to succeed and develop in a positive, fulfilling work environment” (UK)
• “being fully involved within your team and taking responsibility for your actions” (US)
• “being part of something and doing your part to make it live and breathe with energy and a passion to achieve” (Australia)
• “give yourself generously, from the heart, to the common vision and you will engage others along the way” (Dominican Republic)
• and many more!”

More here: http://globoforce.blogspot.com/2009/10/engagement-is.html