Tagged with Change Management

Change & Communications Study Report: Implications For Asia Pacific

Towers Watson (my employer) recently released a report on The 2011/12 Change & Communication ROI Study report. It has great insights about what could organizations do to build Clarity, Confidence and Community in their organizations through effective communications and change management. While I leave you to enjoy the full report, I found some of the charts interesting as they showed geographical breakdowns including Asia-Pacific level data.

In terms of ensuring that employees are business literate and have a good view of organizational performance, there seems to be little variation across the geographical regions. Even so, Asia-Pacific sits at the bottom of the pack on these important issues related to providing clarity and building a sense of connection.

The second issue I spotted was related to Employee Value Proposition (EVP). Given the nature of the talent race in Asia, I think it’s quite a hot issues these days. And interestingly, a higher percentage of Asia-Pacific companies report that they have a clearly defined EVP. However, when it comes to having a segmented EVP approach (e.g. for high performers, high potentials etc.), these companies fare a bit badly. Also, the bigger question is how effectively is the EVP winning mind-share in the talent market.

And as social media powers the new world of communications, there is a fair distance that companies in Asia-Pacific have to go. Only about 30% of the organizations report that they have a documented social media policy in place, the corresponding number for the USA is 77%! Moreover, only a handful of Asia-Pacific companies report that they have the right tools to measure the effectiveness of social media. So, first there is an adoption issue and then, if measurement is not effective, then establishing a clear business case for social media will be a challenge for companies. As for me, I am more interested in finding out how Asia Pacific companies are leveraging these channels for building an open, transparent and collaborative workplace.

All graphs and data credits to Towers Watson
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After Your Employee Survey…Bias For Action

I work with several companies on rolling-out the results of their employee surveys. I do executive presentations, employee town-halls, enterprise-level action planning, frontline action planning, KPI setting – the whole works! In my experience, the companies who come out successful from such initiatives are the ones with a strong “bias for action”. They have a sense of urgency for getting things done, for making the workplace better, for taking the organization forward. Often companies, leaders and HR professionals fall into the “excessive deliberation” trap. Deliberation is good, but an overdose of it can paralyze actions. It can be demotivating to people. Timelines can go for a toss. And employees are left in the lurch.

Tom Peters talked a lot about bias for action in his book “In Search of Excellence”. He also shared some slides on this on his website. I just loved the quote on the second slide:

“We have a strategic plan. It’s called doing things.” ~ Herb Kelleher

 So, stop staring indefinitely at the employee survey results. Make things happen.

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Transformative HR: Book Review

As many of you know, I love to read! While I have an appetite for all kinds of books, news & blogs, I just love great content on HR. And often, that’s the hardest to come by. One of my favourite authors on HR is John Boudreau. I became an instant fan when I read and reviewed his book Retooling HR. I felt that the frameworks, approaches and tools he talked about can not only help HR professionals to up their game, but can also help in talking coherently, logically and meaningfully with the business. The application of usual business analysis tools such as portfolio management, segmentation, conjoint analysis etc. to HR issues was extremely appealing.

So, when I got a copy of the book Transformative HR, I was thrilled. Transformative HR has been written by John Boudreau and Ravin Jesuthasan. Ravin is a senior colleague of mine and is the Global Practice Leader for Talent Management at Towers Watson. I hungrily read the book and I think it is one of the best I have read so far. The key takeaway is that HR professionals and leaders need to make informed human capital decisions to keep their organisations competitive. ‘Informed’ is a key word here and the book outlines an evidence-based approach to human capital decisions. They outline 5 basic principles of evidence-based change:

1) Logic-driven Analytics: How often do we HR professionals have an overload of information and metrics? Do we just have numbers or can we tell a powerful story? In a transformative HR future state, the authors share how we can use frameworks & mental models to go behind the metrics, understand the real picture and produce insights which are in high demand by other organisational stakeholders. After all, getting the numbers right is just the beginning. The real value-add comes from using a multi-dimensional approach by synthesizing business strategies, business metrics and talent metrics to produce real insights that help in achieving those business objectives.

2) Segmentation: Conceptually, most of us agree that one size doesn’t fit all and we need to segment our workforce. But, how? John and Ravin propose 3 fundamental questions:

  • What are our vital talent segments?
  • Which employment elements induce the desired responses at optimum cost (supply-side talent segmentation)?
  • What do we need employees to do (demand-side talent segmentation)?

I think this is a powerful way to think through key talent investment decisions, as it helps to understand how to customize the employment deal to create the highest payoff in terms of business outcomes, at the optimum costs.

3) Risk Leverage: I feel that Human Capital Risks are often under-reported and worst, not well-understood. Now, all organisations face HR-related risks, but instead of just mitigating risks, the focus should be on optimizing risks. The book presents a number of systematic approaches to optimize risks and develop sustainable advantages. Again, the approaches are rooted in management tools that business leaders are used to – tolerance analysis, portfolio theory, stochastic simulations, probability matrices etc. In two words: cutting-edge and powerful!

4) Integration & Synergy: Often, HR processes operate in silos which prevents us from getting the “1+1=3″ effect. This principle talks about how to integrate various HR sub-functions as well as integrating HR with other organisational units. The live example about the Talent Management Game at Shanda (one of China’s largest online gaming company) is just fascinating!

5) Optimization: The principle of optimization follows from segmentation. It is all about identifying where & how the payoff of certain HR investments will lead to exponential returns. It is all about identifying the mix of investments that will have the most desired business outcomes. So, instead of spreading HR investments across the board equally, the focus should be on understanding & positioning ‘fairness’ to mean strategically differentiated treatment.

The book is full of great examples and brilliant case-studies from leading global organisations such as IBM, Coca-Cola, Royal Bank of Scotland, Deutsche Telekom, Ameriprise, Royal Bank of Canada, Khazanah Nasional Berhad etc. Overall, it’s a compelling read. It is for anyone who wants to bring rigorous thinking, informed decision-making and sustainable impactful change in their organisation. Did I say that you just can’t miss this book!

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Carnival of HR – The Talent Race

Alright people! I bring to you the latest Carnival of HR. Themed as “The Talent Race”, this edition contains interesting posts about how could organizations effectively Attract, Engage and Retain their employees and what are the latest practices in Talent Management. Additionally, I wanted to have some Asian flavours by getting posts by people writing about the Asian context. Unfortunately, I didn’t get many posts about talent management practices from Asia. And that means that one, we need more professionals in Asia to blog on the subject and two, I need to expand my Asian network even more!

  • Jon Ingham is one of my favourite bloggers. He feels that there is a need for a differentiated unique proposition for people management. Sticking to the theme of “talent race”, he shares how Haier (a consumer electronics MNC that started off in China) established race tracks for a unique way of managing their talent base.
  • Laura Schroeder wonders where has all the talent gone. She analyzes reports from the Economist Intelligence Unit and Bersin & Associates to come up with strategies to bridge the talent gap.
  • Tanmay Vora writes at the QAspire blog and shares with us some Core Lessons in Leading & Managing People. He says that “working with people, guiding a team and helping them in their quest for peak potential is one of the noblest things we can do as leaders. It is an opportunity and an obligation as well.
  • As HR professionals, we are often heard advising employees to “take charge of your own development”. But do most employees really know how to do this? In this post, Dan McCarthy, from Great Leadership, offers a free step-by-step self-study guide to developing leadership skills. Best of all, it’s free to use and/or share, as a way to engage and retain valuable employees who are willing to learn on their own but need a little structure”.
  • Heard about the “HR Hairball”? Find out in this excellent post by Mark Stelzner.
  • It might be important to hire employees for their skills, but hiring for culture-fit is really important as well. Wally Bock shares his views on Hiring Well. One of my favourite lines from the blog post – “Performance and growth are often situational”.
  • Amy Wilson writes about transforming existing performance models into one that is more work-centric and embedded in the natural flow of business to get the best work done.
  • A strong learning & development platform is critical for organization looking at managing their talent base effectively and driving sustained business performance. Linda Fisher Thornton from Leading in Context shares 11 Learning & Development Reports. Informative!
  • Anita Lettink feels that “best practices” may not always work for you because you have your own unique context. Instead, she shares some guidelines for winning the Talent Race.
I would like to thank all the contributors for sharing their ideas. Also, thanks to Shauna Moerke for the giving me the opportunity to host the Carnival of HR.
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Sell The “Change” That You Want To See

Indranil Roy of Korn/Ferry has written an insightful piece in The Forbes magazine “Asia Doesn’t Have the New Business Leaders It Needs”. He talks about two terms – Asia 1.0 and Asia 2.0:

Until now that growth was built largely on being a workshop to the world, providing cheaper products to seemingly insatiable Western consumers. But that was Asia 1.0–and that engine is losing steam. Now the demands of Asian consumers, with unique and increasingly sophisticated needs, are changing the way companies create, design and market products. They are bringing about a new growth model that we call Asia 2.0.

And, goes on to talk about the kind of leadership styles suitable for these two worlds:

We found that the leaders who best met the Asia 1.0 challenges were highly directive, task-driven and productive, or else logical, serious and data-driven, with strong attention to detail.

In Asia 2.0, leaders’ success will depend on their abilities to handle multiplicity, diversity and cultural differences across their workforces and markets. The leaders most likely to succeed in Asia 2.0 will be those who use openness, informality, humor and adaptability to lead, and who are inquisitive, collaborative, involving and patient in their leadership.

I have myself worked with several organisations in Asia and do agree with some of these points. As I read the article, I thought about the leadership’s role in the context of an evolving, changing Asia. Organisations here are re-inventing themselves, repositioning themselves and are in the middle of constant change. This definitely affects the workforce in these organisations. In such a scenario, communication becomes a very important part of the change management process.

More than simple communication, I believe “selling” of change is critical. Leaders need to be adept at creating dissatisfaction with the present, painting a compelling vision for the future and charting a clear path to move from one point to another. Leaders need to passionately articulate the journey and its impact on the organisation and the individual. And in the process, rally people around the cause. Leaders need to ensure that their people “buy” the change; are completely sold out on it.

But, this does not work out so well when the leadership style is directive or overly serious. Leaders need to reinvent themselves as they map out the great change journey for their organisations. And organisations need to think about how they select and develop leaders for Asia 2.0.

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