Tagged with Travel

Dismal State of The Indian Tourism Sector

I came across a few numbers browsing through stuff on the internet. And, I was quite shocked to see something. This is to do with the state of the Indian tourism industry. While some of these data are from different timeframes, they intuitively make sense.

As per this article in The Economic Times, India received a total of about 5 million tourists from abroad. Contrast this to the tiny island-nation of Singapore – it got over 10 million tourists in 2007 alone! I mean India is hundred times bigger than Singapore and has far too many  attractions and things to see & do. The culture is rich, there are great food choices, there are the hills and the plains and the beaches and the backwaters. But, the numbers fall very short of expectations. It may be just inadequate marketing. Or it can be bad perceptions about the tourism & general infrasructure in the country. Or it can even be poor word-of-mouth from tourists who had a not-so-pleasant experience. Whatever is the case, there is an urgent need to come up with a holistic approach to tap this important revenue stream.

What do you think are the top reasons for the below par performance of the Indian tourism sector?

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2008: Top Photos

2008 was good from me from a “clicking” perspective. Here’s a collage of some of my favourite shots.

2008-year-gone-by-top-photos

For more, do check out my Flickr page. And if you feel like, drop in a line!

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Service Charge Built Into Your Restaurant Bill in Singapore – No More, Please!!

I have been in Singapore for close to three months now. It’s a nice place to live, work, eat and travel and that is enough to make me stay here. But, the thing that fascinates me the most about the place is the “design of incentives and disincentives.” Once you start noticing the minute details about how they have built the nation and systems, you feel amazed at the power of incentives. There is an incentive here for all the “right” behaviours and disincentives for all the “wrong” ones. Let me pick up some common examples. Singapore, for most parts of the 20th century, was a dirty country. To discourage littering, the government enacted heavy fines and followed it up with superb enforcement. Fines for littering can be as high as $5000 and repeat offenders might be sent for “behaviour – correction” activities like cleaning of public parks! I know it sounds like an overbearing idea, but it has worked for the country. And then, there is the much-admired Electronic Road Pricing system and taxes on automobiles, which disincentivizes people to own cars and drive downtown during peak hours. The pricing of parking lots, roads and cars themselves, coupled with a super efficient public transport system, incentivizes people to take public transport instead of driving around, adding to the congestion and polluting the environment. There could even be an incentive for taking early morning trains to town and easing off the peak hours. Every action or inaction has a price to it. Since it needs talented people for the economy, there are incentives to take up Permanent Residence in the country and enjoy several benefits. There are strong disincentives for smoking as it is a major cause of health problems and puts a burden on government spends. Heavy taxes make cigarettes quite expensive and there is no way you can legally get cigarettes from other countries without paying the hefty duties.

While I frantically look for such incentives, I have been disappointed with one particular system – the system of service charge or tipping at restaurants. Most eating places have the service charge of 10% included in the bill. Tipping is discouraged in most eateries and even prohibited at the airport and other places. Now, I eat out a lot and try many restaurants and whenever I fork out the dollars, I expect reasonable service. But, I find that missing in so many of these places. Having a fixed, pre-determined service charge could act as a disincentive for providing great customer service and lead to complacency or indifference in the minds of the men and women who work in these restaurants. They are effectively guaranteed the tip, irrespective of how they treat the customers! I simply fail to understand this in a place like Singapore, which goes all out to encourage the right behaviours.

Here is the link to a nice read (slightly dated) on this topic http://www.singaporeangle.com/2006/11/service-charges-replace-with-tipping.html

Update: Check out another similar post by me.

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The Economics of Incentives

As per economics, an incentive is any factor that provides a motive for a particular course of action. It is simply a means to encourage people to do more of good things and less of bad things. Incentives can be remunerative, moral, coercive, social etc.

I have recently been reflecting on how different countries digest incentives or disincentives. India, of course, has a law or rule (on paper), for just about everything. There are penalties for smoking in trains/airports, fine for jumping a traffic signal, underage driving etc. More often than not, we feel that these rules are not implemented properly. The other side of this is that citizens do not adhere to these rules. The simple explanation is that of inadequate incentives/disincentives. Fine for caught smoking in a train – Rs.100 (who cares!). Fine for jumping a signal – maybe Rs.50….and so on. Low value of penalties coupled with weak implementation – leads to very low probability of an average citizen feeling encouraged to adhere to the law.

kora.jpg

Move on to Singapore & Dubai, and you find very high disincentives attached with the ‘wrong’ things. Smoking inside an MRT station – fine S$20000!! Jumping a signal in Dubai – something like AED 2000! You make the disincentive so penalizing that an average citizen doesn’t break the rules + put in healthy levels of implementation.

 Let’s go West for a change and you find that the USA, where most incentives/disincentives of these kinds have become moral incentives. Smoking in a prohibited area, jumping a traffic signal etc. have moral connotations (atleast in the sane hours of the day!). On a recent trip, I didn’t see sign-boards informing people about the penalties associated with such an act; instead the sign-board just said – no smoking. Cross-roads had surveillance cameras, but nothing to inform people about the rules. It appears that punitive incentives have been internalized to a large extent in that country.   

So, these countries represent the continuum through which incentives are designed, implemented, redesigned, re-implemented and finally yield the desired outcomes.



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Colombo Calling

My trip to Sri Lanka was long overdue. I was supposed to be there last year, but had a long wait before I could finally make it. From the moment I landed in Colombo, I could see the situation the country is in today. Colombo looked heavily fortified with the police force and the army spread all across the city with vigilant eyes. People were being frisked and asked to show identification papers all over the city.

It was a bright & warm day and I enjoyed the long drive from the airport to my hotel. I realized that Colombo is a clean city, which is quite uncrowded. The infrastructure looked in tune with the times. It was really surprising for me since I didn’t expect this from Sri Lanka. Going a little back, I realized that the Colombo airport too was great and I don’t think even a single airport in India can compare with it!

I set about my work to do a few accompanied interviews for an opinion poll. Colombo was under a fiery thunderstorm and downpour during my stay. My team braved the thunderstorms and managed to speak to a few respondents. While these people were being interviewed, I could sense some sort of hopelessness that is creeping into the minds of the people here. I remember from my previous studies that over 80% of the people felt that the Sri Lankan government was committed to peace. People still believe that the government is committed to peace, but they are not very sure what the government can do about it. With the weakening of Sri Lanka Monitoring Mission (SLMM) and breakdown of talks, people might be feeling that a third-party intervention is the key. Interestingly, Sri Lankans are in favour of the international community, in particular, India, intervening and trying to sort out the dispute.

Another interesting issue was that of migration. Many respondents I spoke to (including my car driver, an auto-rickshaw driver, hotel staff and folks in ACNielsen) expressed a keen interest in migrating to other countries for better opportunities and a better quality of life. They were really concerned about their family’s safety as well. However, the key barriers that they saw in doing this was availability of funds to take such a step and migration risks.

While dwindling tourism revenues had left many people concerned, people were upbeat about the economy clocking close to 7.5% growth. However, the cost of the war has left the economy grappling with inflation levels close to 18%.

My return journey is nothing much to talk about with flight cancellations and re-routings and long waits at the airports. But, on the whole, it was a great experience.



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