Google is becoming an increasingly integral part of our lives. At first, it was pure-play search and targeted ads, then came along a whole bunch of communication services like Gmail, Gtalk, Orkut, Blogger etc.. We got Youtube, Picasa, Desktop Search, Reader etc.Then, they started offering hosted services like Docs, Google Apps etc. Finally, as the mobile web took off, they got busy in bringing Google services on mobile devices. I personally spend lot of time using the Google Mobile App and the Google Mobile webpage. As Google continues to touch our lives in more and more ways, I really feel they could do a bit more for us consumers, so that we stay hooked (and click on more ads!!). Here’s a short wishlist:
- First things first – let’s talk about Gmail – the killer email service that gave Yahoo and Hotmail the jitters of their lives. Now, Google provides its Gmail users complete access through POP3 / IMAP, so that they can access their mails from a desktop client like Outlook or from mobile devices. They also have a neat application for mobile phones, that brings the real Gmail experience on the small screen. But, this application misses something which is the “in-thing” today – push email or the ability to fetch email as soon as it arrives, without having to manually check mails. I think this should be an important addition to the product.
- Gtalk was “love at first sight” for me. The neat, simple interface was a great relief from that of Yahoo Messenger. I got hooked. And then I wanted it on my mobile phone as well. Apparently, Google does offer a Gtalk client for Blackberry phones, but not for others. What sin has Symbian or Windows Mobile committed? I agree that there are tons of companies offering Gtalk clients like Talkonaut, EQO, Nimbuzz, Fring, Morange etc., but I really don’t feel very comfortable keying in my password on these applications. After all, I use my Gmail for receiving statements from my bank account.
- Google has a wonderful collection of essential softwares which it bundles and offers as Google Pack. Can we have something like that for mobile devices? A single download that offers essential communications, productivity, entertainment and security tools.
- And, how about a Google Mobile Suite – a collection of apps that provide close to full-blown (with all the limitations of mobile devices) experience of all Google services.
- Currently Google allows its mobile users to access Google Docs on their devices. But, users can just view their documents and not edit them. There are so many smartphones out there in the market which suffer from the same handicap – their devices come installed with Office-like software that enables them to view, but not edit documents. How about Google removing this handicap and getting more eyeballs on Google Docs!
- Google acquired Jaiku, a micro-blogging service, sometime back. Google – can you please give us some information on what are you doing with this? Twitter and other micro-blogging platforms are going to eat you for breakfast. It would be great to have a Google micro-blogging platform which is well integrated with Gtalk, Gmail, Orkut, Reader etc.
- Finally, I know you have a great SMS search service. India has one of the largest number of mobile users in the world and SMS as a service is quite cheap. People do not hesitate to pay premium charges for SMS to vote for their Indian Idols or participate in a game show. I am sure that Google’s SMS service can take off in a big way. Most mobile users in India still don’t use GPRS/Internet on their phones, so SMS can play a big role in bridging the information divide. But, there are two stumbling blocks – awareness and localization. How many people know of this service? A miniscule proportion. First of all, Google should popularize the SMS-based search service. In doing so, they need to push mobile operators as well, since they pocket the lion’s share of the SMS revenues. Secondly, if they succeed in providing the service in local languages, the potential simply doubles or maybe even more. Instead of going to ITC’s E-Choupal centers to get weather information or commodity prices, farmers would get the information in their fields, in their palms, whenever they want. That’s going to be huge!
Dear Google, a little more is all we want!!