I came across a few numbers browsing through stuff on the internet. And, I was quite shocked to see something. This is to do with the state of the Indian tourism industry. While some of these data are from different timeframes, they intuitively make sense.
As per this article in The Economic Times, India received a total of about 5 million tourists from abroad. Contrast this to the tiny island-nation of Singapore – it got over 10 million tourists in 2007 alone! I mean India is hundred times bigger than Singapore and has far too many attractions and things to see & do. The culture is rich, there are great food choices, there are the hills and the plains and the beaches and the backwaters. But, the numbers fall very short of expectations. It may be just inadequate marketing. Or it can be bad perceptions about the tourism & general infrasructure in the country. Or it can even be poor word-of-mouth from tourists who had a not-so-pleasant experience. Whatever is the case, there is an urgent need to come up with a holistic approach to tap this important revenue stream.
What do you think are the top reasons for the below par performance of the Indian tourism sector?