The term “social media” is not just a hype-word for me. The web has made far-reaching changes to the way many of us consume media. Here are the top 6 ways in which my media habits have changed.
- From a content “consumer”, social media encourages people to also create content. So, I no longer am just a consumer, but a part of the ecosystem of producers and consumers. I write articles on my blog, create photographic content, video content etc. And, it’s not that I had a major change in my life which made me a “content producer”. It’s is the very nature of the “wikipedia economy” to make people “active”, rather than “passive” in the ecosystem.
- Social media has weaned me off traditional media. I hardly read the newspaper these days. It’s quite a big “object” to hold in the hands anyway. Instead, I prefer to read all the news / blogs via Google Reader on my iPhone. It is always available, easy to use and serves me fresh content.
- Not that I am a big TV fan, but I was quite sure that people cannot imagine their lives without the idiot box. But, I can see a lot changing there. More and more video content is moving to the web (Hulu, Youtube, on-demand movies etc.). Not only this makes content available on demand, rather than fixed show timings, it is also a great way of content “discovery”, rather than being tied to the content you subscribed for. Also, there are possibilities to buy specific content that you like and watch it at your leisure on the phone or computer. So, I don’t like all shows on Discovery Travel & Living, but I can definitely buy Anthony Bourdain’s No Reservations through iTunes.
- I have an audio cassette of one of my favourite artists, but I don’t know how to play it. With music moving to digital formats, we made the content more portable. The iPods provided a great interface to run through and organize your music on-the-go. And, then phones doubled up as your music player. Even more, now I don’t necessary have to store music, I can hear it streaming from the web legally though sites like Last.FM, Pandora etc. While the radio still is in fashion (somewhat), you have tons of web apps offering streaming radio.
- The social media makes the content timeless for me. So, I am free to go back to look at the content repeatedly with ease.
- Best of all, my content is no longer confined to me. It’s out there in the open – for sharing. Always available to everyone – on demand!
Many of these changes we see in this new web-driven world are very disruptive, changing attitudes, behaviour and even ways of doing business.
What changes did social media bring to your life?