Using Facebook, Twitter, LinkedIn at Work? No Problem!

I stumbled upon this very interesting post on Gautam Ghosh’s blog, where Gautam has shared a Harvard article, citing research on the use of social media sites like Facebook, Twitter, blogs etc. in workplaces. The article concludes that in uber-connected organisations, employees who spend a reasonable amount of time (20%) surfing the internet for “fun” are 9% more productive than those who don’t!!

  • Access to social media improves productivity. According to Dr Brent Coker from the Department of Management and Marketing at University of Melbourne in Australia, workers who engage in “Workplace Internet Leisure Browsing” are more productive than those who don’t. “People who surf the Internet for fun at work — within a reasonable limit of less than 20% of their total time in the office — are more productive by about 9% than those who don’t,” he says. “Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or shopping online under the pretense that it costs millions in lost productivity, however that’s not always the case.”
  • Millennials will seek jobs that encourage the use of social media. Those born between 1977 and 1997 — the ones you need to hire to replace the retiring boomers — are networked 24/7 and expect the company to accommodate pervasive connectivity. An Accenture survey of Millennial preferences for various technologies at work found that they prefer to communicate via instant messaging, text messaging, Facebook and RSS feeds. What’s more, they are prepared to bypass corporate IT departments if these tools are blocked. One Millennial MBA, typical of those we meet, says, “I need to access my Facebook in order to do my job.” Has blocking Facebook today become the equivalent of denying an employee access to a phone at work 40 years ago or email 20 years ago?
  • Companies that provide access to social media create a more engaged workforce. Take the case of Cerner Corporation, the health IT firm. In 2009, Cerner implemented uCern, a corporate social network. In 2010, it will extend this social network to its customers and suppliers. Why? Because uCern has demonstrated significant business benefits to Cerner such as allowing employees to have increased access to experts across the globe, reducing the cycle time from discovery of new products to launch of new products, and increasing employee engagement and satisfaction in the workplace.

As we scan the workplace of the future, we see that everything we know about work — where we work, how we work, what skills we need to stay employable, what technologies we use to connect with colleagues — is changing. And these changes will only continue to accelerate as we move toward 2020, as the Millennial Generation will comprise nearly half of the workforce by 2014.

What do you think? I for sure feel that I am more productive when I get my daily dose of social media!!!

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2 thoughts on “Using Facebook, Twitter, LinkedIn at Work? No Problem!

  1. Absolutely, social media made us both aware of this research as well as to share it with people who read our blogs, and added a small bit of fact to potential conversations we can have with clients regarding employee engagement of the next generation 🙂

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