Essential Readings!

It’s been a long time since I shared interesting stuff that I have been reading. That’s not exactly true though, because I do share a lot on my Twitter account. Meanwhile, here is some very interesting stuff that I stumbled upon:

  • So, what is the purpose of business? To make money, right? And where did that “mission” take us in the last couple of years! Michael Skapinker, a columnist in Financial Times, has a different perspective. He says the purpose of business is to earn respect. Must read!
  • For those of you don’t know, Marketing is another subject that is close to my heart. I did spend some time in that area. Here’s a piece from the McKinsey Quarterly titled “A Marketer’s Guide to Behavioral Economics.” Now, behavioral economics is such an interesting subject and this piece talks about its basic applications in marketing. The possibilities of this field are endless.
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