Scanning through the blogs and websites I visit frequently, I put together a fresh list of content that I found interesting. Spend time on these and I am sure you will come out a better professional!

• Here is quick take on the “10 Lessons Learned in the Quest to Become Strategic in HR” from the Profitability Through Human Capital Blog.
• Michael Specht has an interesting view on who really owns the employer brand now.
• How are you handling Talent Management now in a still uncertain environment? Towers Watson has an insightful piece called “Five Rules for Talent Management in the New Economy.” A must read.
• My friend, Vishal Nicholas, writes about an ad created for Indigo Airlines (from India), which not only communicates the brand proposition very well, but also instills pride amongst the employees and could align them to a “purpose” much powerful than ordinary mission statements.