Many a times, I have discussed the issue of “image” with HR people and leaders. Companies try hard to build a strong image in the minds of the existing and potential employees.
And, I often wonder, how and where is this image formed and transformed? Internal branding? External advertisements? There are several, several factors which affect the image. But, I believe that the internal conversations about the company is what guides this image – the dialogue employees have with one another – the vocabulary people use when discussing internal issues.
Focus on the stories people tell internally about your company. Think what needs to be done to “change” the stories to your company’s advantage.