Change & Communications Study Report: Implications For Asia Pacific

Towers Watson (my employer) recently released a report on The 2011/12 Change & Communication ROI Study report. It has great insights about what could organizations do to build Clarity, Confidence and Community in their organizations through effective communications and change management. While I leave you to enjoy the full report, I found some of the charts interesting as they showed geographical breakdowns including Asia-Pacific level data.

In terms of ensuring that employees are business literate and have a good view of organizational performance, there seems to be little variation across the geographical regions. Even so, Asia-Pacific sits at the bottom of the pack on these important issues related to providing clarity and building a sense of connection.

The second issue I spotted was related to Employee Value Proposition (EVP). Given the nature of the talent race in Asia, I think it’s quite a hot issues these days. And interestingly, a higher percentage of Asia-Pacific companies report that they have a clearly defined EVP. However, when it comes to having a segmented EVP approach (e.g. for high performers, high potentials etc.), these companies fare a bit badly. Also, the bigger question is how effectively is the EVP winning mind-share in the talent market.

And as social media powers the new world of communications, there is a fair distance that companies in Asia-Pacific have to go. Only about 30% of the organizations report that they have a documented social media policy in place, the corresponding number for the USA is 77%! Moreover, only a handful of Asia-Pacific companies report that they have the right tools to measure the effectiveness of social media. So, first there is an adoption issue and then, if measurement is not effective, then establishing a clear business case for social media will be a challenge for companies. As for me, I am more interested in finding out how Asia Pacific companies are leveraging these channels for building an open, transparent and collaborative workplace.

All graphs and data credits to Towers Watson
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3 thoughts on “Change & Communications Study Report: Implications For Asia Pacific

  1. Pingback: Carnival of HR by the Numbers | Human Resources Software

  2. Pingback: Carnival of HR by the Numbers | Human Resources Software

  3. Pingback: Carnival of HR by the Numbers | Human Resources Software

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